There’s a lot of over writing, cover writing, extra writing, copy writing..
The amount of information makes it challenging for “the new” to be expressed through words. So many flaunted apprehensions, so many beliefs in reiterations.
In my mind something new is evolving, to become magic. Actually magic is overrated. I prefer simplicity and witty logos. For the sake of winning time and re-devising fundamentals.
(via kevinrobotica)
